diff --git a/src/lib/telemetry/client/index.ts b/src/lib/telemetry/client/index.ts
index 917beb1..eebcfc8 100644
--- a/src/lib/telemetry/client/index.ts
+++ b/src/lib/telemetry/client/index.ts
@@ -2,7 +2,8 @@ import type { AnyRouter } from "@tanstack/react-router";
 
 // Provider-free by design: renders nothing and mounts no React context, so it
 // cannot disturb the LinguiProvider -> AuthProvider order. Browser-only; every
-// entry point is a no-op during SSR and in dev unless VITE_TELEMETRY_DEV=1.
+// entry point is a no-op during SSR. Runs in dev too - events go to the same
+// PB the app is pointed at, which in dev is the local instance.
 
 type QueuedEvent = Record<string, unknown> & { kind: "event" | "error" | "vital" };
 
@@ -19,9 +20,7 @@ let lastRouteId: string | undefined;
 let errorCount = 0;
 const recentErrors = new Map<string, number>();
 
-const isEnabled = (): boolean =>
-  typeof window !== "undefined" &&
-  (import.meta.env.PROD || import.meta.env.VITE_TELEMETRY_DEV === "1");
+const isEnabled = (): boolean => typeof window !== "undefined";
 
 const getSessionId = (): string => {
   try {